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Department: Outsource Advertising
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Method
 Outsourcing |
Outsourcing - Hiring another firm to create and manage an advertising campaign is very reasonable offline. For example, you own a restaurant and hire a firm to shoot a commercial and plan your ad buys. Perhaps your company is to small for staff advertising personnel, but you're too busy to handle the growing business yourself.
Website marketers often create sites with no purpose other than to increase their portfolio. Without real references, web based companies are able to hide behind an online facade of questionable credentials. Online "advertising" itself is also extremely vague. When purchasing offline, you always see what you are paying for. But online, there are hundreds of nonsense programs and services that have no real value. *See the new Kaxy forum.
Never pay a company to handle your affairs - be it bulk email, guaranteed hits, or URL submissions. No online site will sit back and make you successful for a few hundred bucks.
Note: Paying for graphic design work is highly recommended if you have limited artistic resources.
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