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	Department: Link Exchange Advertising

Method Banner Ads Email Marketing Link Exchanges Outsourcing Pay-Per Performance Search Engine Ranking The Worst Methods

Link Exchanges - To rank higher on search engines and increase your site's popularity, it is important to have your URL linked to other sites similar and more popular than your own. Browse around and contact other webmasters to propose a mutually agreed upon link exchange. Of course, you wouldn't bother linking to a site selling the exact product you sell. There are programs that facilitate all this but don't bother buying into any of them. Exchange programs often have deceptive tricks like 20:1 ratios. In other words, for every 20 times you display their link - yours is shown once - or never. Many of these programs often times employ artificial means to inflate traffic counts by purposely creating circle jerk pop up windows that never seem to close. These sites you may have wondered do make money with that annoying trick. The money is paid for in traffic generated from "forced" clicks by unknowing surfers. Then these artificial counts are exchanged with participating saps for even greater traffic. Link Exchanges can be excellent if your the one on top - Get it? This is an advanced arena and more info can be found from our CD-ROM. See also Top site or Banner farms.