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Department: Banner Advertising
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Method
 Banner Ads |
Banner Ads - Banner advertisements are paid graphics inserted onto another website page. They are similar to magazine and print spreads. Most popular websites will rent portions of visible space for banner placements and charge rates based on impressions. This figure measures how many people see your ad. It makes no reference to performance. Rates are normally quoted per 1,000 impressions (CPM) between $5-$50.
 (Example Banner Ad)
Banners can be rewarding if you purchase space from relevant sites sharing a theme similar to yours. However, banners work best for companies with large budgets that can absorb weeks of continually poor responses before they break even. In other words, banners are meant to brand a product for lasting public recognition over time - not for high conversion rates alone.
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